Location
Montana Park
Pretoria
0182
Feel free to visit us for a chat and a coffee. We will send a location pin on request.
We Boost Your Online Presence
At Andries Oberholzer Consulting we improve the way businesses and individuals present themselves, allowing for better exposure in a market filled with options.
25+ years of experience
in website development
What We Do
We supply a range of website development, digital marketing, and content management services. First we create a great looking website that focuses on your core business, and then we properly market your site for maximum exposure on social media sites such as LinkedIn, Facebook, and Instagram. Lastly, we maintain and manage its content.
- Website development
- Digital marketing
- Content management
- Content proofreading
- Website revamps
- Consulting services
Andries Oberholzer
+27 (0)84 531-8046
contact@andriesoberholzer.com
Focus
Our focus is on three areas – website development, digital online marketing, and content management.
Designing functional websites
A website should reflect your business accurately. It must
- be easy to navigate;
- focus on your core business; and
- show only the most important information.
We use only pure HTML5, CSS3, and JavaScript to design our content. Our code is compact, without any unnecessary elements, ensuring your site loads as fast as the connection allows. Content deemed not necessary to convey the essential message is removed.
More on functional design
Many businesses have over-the-top corporate websites which are rarely visited or just do not return valuable results, making them an expensive overhead.
Ask yourself this: Why do I have a website for my business? What do I offer the public? Your website should reflect your core product or service, no less and no more.
When the site works and generates interest for the core product or service, it has achieved its aim. We use PHP/MySql for database development, and a range of scripting languages such as JavaScript and others to achieve what the client needs.
No website survives in isolation
Your website cannot operate in a vacuum. As such, we focus on the following platforms to market your website:
- LinkedIn is your premium platform for business exposure.
- Facebook is what the average person uses, and so we focus heavily on this.
- Instagram is for photos – if you sell a product, visual exposure is critical.
These are three very different platforms, each offering its own unique way of promoting your business. You need all three of them to ensure maximum exposure. At the end of the day however, your own mouth is the best marketing tool.
Connecting with the right people and the rest of the world
We take your existing website and do a full migration of your website into a Word document. This document is kept as an easy-to-read version of your website. From there, the information is broken down into smaller chunks, which will be used to create posts on social media. These posts will go out on your various social media platforms (LinkedIn, Instagram, Facebook, etc.). A content library will also be created to match the information being shared.
The content will then be sent for approval to the client. On approval, the schedule will be determined, based on the number of posts which have been created. This can range from one to three months, or more. The content will then be scheduled to be published on these days.
We require the latest information relating to their services and products, as well as the latest images. A meeting will be held with the client to discuss the web migration, allowing for the client’s input into the posting schedule. Approval will be sought on the content and image library being used.
The business focuses on providing professional advice, but this is dependent on the client supplying us with the required information. Once the client has supplied a needs requirement, we will endeavour to meet this within the allotted time and budget, and within the required specifications.
What you say and how you say it
We assist in writing content, focusing objectively on the message, stripping it from unnecessary fluff. We
- focus only on the product or service;
- rewrite TL;DR sections so that the audience will actually read it; and.
- proofread content, ensuring there are no spelling or grammar errors.
Thus, we ensure people actually read and understand what it is you do. TL;DR – "Too long; didn't read" – content is common. Do not bore your audience with unnecessary information. The less they need to read, the more likely they will read. Your audience is also put off by content errors. We ensure this does not happen.
Writing the right content the right way
Whether we like it or not, and no matter how well we proofread content, changes will always be required. Your business's focus could have shifted. Maybe your product or service specifications have changed. These need to be updated. Has your company recently made a big directional change? The public in general, and your clients specifically, need to know about it.
We write, edit, revise, paraphrase, and change until the wording is just right.
Elegant Design
We embrace change and go along with current trends in web design.
[ Going the extra mile... ]
Newer technology allows us to do things that were not possible before. Clients may have specific requirements, sometimes really weird ones, but the available technology makes it possible. Responsive tables are examples, where we had to design a really nifty solution to make a table with a lot of content work on mobile devices. Sometimes the solutions are barely noticeable. A client had the requirements to write the name of super group of the eighties, ABBA, as ABBA. It was easy to do and looks classy.
Useable Icons
For mobile devices, icons are visual cues that can be tapped to facilitate navigation.
[ Navigation constraints... ]
You cannot control content on a mobile device's screen the way you can on a desktop. Thus, we have to look at ways to make it easier to navigate the mobile versions. We ensure that where possible, recognisable icons replace text to make it easier to interact with the interface.
Easy on the Eyes
Mobile devices are popular but cause reader fatigue. We design with these devices in mind.
[ Seeing clearly now... ]
We first design around the constraints of mobile devices. If the content looks good here, then we know that it will work well on fixed devices such as laptops and desktops. While we cannot always control the conditions in which mobile devices are used, such as excessive sunlight or near darkness, we can ensure that the site displays well.
Validated Code
Every page we create is passed through the W3C Validator to ensure it is HTML5 compliant.
[ Proper code is important... ]
We started with HTML and CSS long before there were sloppy machine-code generated apps. One of the first things I learnt is that every bit of code must be validated with the W3C (World Wide Web) specifications. If a site's HTML pages have been validated and a certain browser still renders the content in a less than acceptable way, it is the fault of the browser, not the source code.
Fully Responsive
Our websites can be viewed on all platforms – desktops, tablets, and mobile phones.
[ Respond with change... ]
All of our websites are fully responsive. This means they will work on mobile devices in both portrait and landscape modes. Of course in certain cases it is not always possible to get the layout perfect. Nevertheless, we try to ensure optimum viewability. In many cases where we use an image in landscape mode on a main page, for a mobile device in portrait mode, we will switch to a portrait mode image.
Browser Compatible
Because our code is validated by the W3C, our sites will work on all web browsers.
[ How our sites display... ]
Our websites can be displayed on all modern browsers. We cannot always guarantee compatibility with old browsers though. Life and technology move on. We need to move along as well.
Maintaining your website is a continuous process
When was the last time your website was updated? Have you removed the photo of the employee who passed away? If your footer still says "© 2019", your email address has changed, and your brochure is ancient, then you are definitely not in control of your site, and you need us to do something about it right away.
Contact Us TodayClients
Here are a few of our clients. Some are new, while with others we have had a long and successful association. Swipe through the list and click the logo to visit the website.
Services Summary
We offer the following services:
Frontend Development
We use only pure HTML5, CSS3, and JavaScript. PHP and MySql are used for backend development. All code is handwritten and we do not use machine-generated code.
Ongoing maintenance
We maintain the website without the owner's involvement and often without invoicing the client. This includes:
- Monthly sitemap updates: Each month we update the XML sitemap so that the content as indexed, stays relevant.
- An eye on the stats: We regularly check the statistics to see where visits come from. This is an indication where the most interest is generated from. We also check to see which devices are used to access the website. This is important as it gives us a clue as to what devices future development should focus on.
- Keyword updates: As content on the site changes, the relevant keywords will also change. We keep our finger on the pulse.
Digital Marketing
We connect our clients to the world out there through LinkedIn, Facebook, and Instagram, using automated content scheduling. You do not have to spend time managing your accounts anymore.
How your website performs
The various social media channels are your business's interaction with the world. We look out for:
- User interaction: New contacts, likes, comments, and so on.
- Statistics: Click-throughs and site visits.
Managing Content
We revise and rewrite content, shorten it to reflect only the core business, and proofread it properly. Most websites overdo things and often the essential message gets lost in the number of words.
How your website presents itself
Different times of the year or events that have occurred may require us to change content to suit the new circumstances:
- News events: News events that have a direct impact on your business.
- Peak times: Times of the year that have an impact on your business.
Consulting Services
We regularly team up with other companies to provide various consulting services. We have completed projects in Europe and the most recent remote project was in East Africa.
Doing work for other clients
Client requirements often mean we do work we do not normally do:
- Project management: Assisting with client projects away from their offices.
- Search Engine Optimisation (SEO): Many businesses have over-the-top corporate websites which are rarely visited or just do not return valuable results, making them an expensive overhead. Your website may look very attractive, but what happens behind the scenes counts much more than just the face your website puts on. Unless the code is correctly applied and your website indexed with search engines, it is not going to achieve anything. In addition, your website has to compete with many others that also offer the same services or products. Making your website stand out in the rankings is going to take time.
Search engine optimisation is aimed at firstly ensuring that your website is properly verified with Google. Whether we want to admit it or not, Google is still the largest search engine. Smaller ones often merely piggyback of Google’s infrastructure. Unless your website is verified with Google, it will not be indexed at all, or even if it is, your website is going to score poorly in Google’s rankings.
We prepare your website to be listed with Google and other major search engines by ensuring that it is firstly verified, and the verification code entered in the HTML code of each page. Next, we check the structure of the HTML pages, ensuring that they comply with W3C standards. Heading order, getting the main idea of the paragraph following addressed in the heading preceding it, and ensuring that there is no duplicate content, follow. We also check that all graphics on the website are properly named, titled, and indexed so that these images can also be searched for.
If you had someone else develop your website, it is not a problem. We simply provide you with the SEO report and then it is up to your web developer to implement the recommendations on each and every page. We can also perform this task for you but we will then require your FTP login details to access the content on your website’s hosting server.
Pricing
Our prices are market-related and based on the complexity and duration of the task. With web development it depends on what the client needs and there will be cases where a smaller project is undertaken at less than what we specify below. Contact us for more information. Why is web development sometimes expensive? You are not necessarily paying for the time it takes us to do the work, but for the time it took us to acquire the skill sets.
Digital Marketing, from
R
6 500
/ per month
We schedule content in advance in association with the client. Articles and other text, as well as graphics, are combined as articles, scheduled ahead of time, and posted exactly when the client requires. We recommend that the client signs up for a minimum of at last three months.
Our target platforms are:
- LinkedIn – Business oriented audience
- Facebook – Public interest
- Instagram – Photos often tell a story better
Most Popular
Website Development, from
R
19 600
/ once off
This is the starting point for a fully functional website, depending on requirements, with specifications supplied in a detailed quotation. It excludes database-driven projects. We write our code by hand and the code is validated with the W3C for compliance.
Website features include:
- Fully functional, responsive website
- Proper security for email forms
- Monthly sitemap updates and visitor stats
Content Management, fixed
R
500
/ per hour
As English grammar specialists we assist with proofreading of dissertations, post-graduate study writing, and formal internal and external business documentation. We also work with clients whose websites we did not design, but who still need their content changed or updated.
The main focus is:
- High standard English (UK/US) proofreading
- Paraphrasing of TL;DR documents
- Checking content for obvious errors
Contact
Feel free to contact us for more information and assistance.
Contact Information
Contact us in any of the following ways:
Phone Number
+27 (0)84 531-8046
In case the number appears not to be in use or the call does not go through, kindly send a WhatsApp message, and we will return the call.
Email Address
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